Set Up More Meetings

If you know who attended last year's event, it's easier to know who to reach out to in advance of this year's event. Whether it's priming booth traffic, promoting a party or event, or setting up one-on-one meetings, this makes sure you're targeting the right prospects in time to get their time and attention.

Catch the one who got away

Not every ideal prospect gets the chance to visit your booth. Maybe the booth was too busy to scan their badge. Maybe the prospect meant to stop back and never did. If they're in your database, this is your chance to follow up and find out if a missed connection occurred.

Track Return on Investment

If you are using a marketing automation system, Ferrite Labs, or even Salesforce to track campaign or program engagement, matching your database against attendees gives you a chance to credit your sponsorship or show floor visibility at the show for its impact on sales and revenue. 

Sponsor With Confidence

You know you want to have an involvement in a show, but how big should you go? Knowing if the players in your database went to the show last year can help you know what your investment should be this year. If it's "the show" everyone in your CRM attends, maybe you should double-down.

How Many Matches Do You Have?

How many of your CRM contacts were at your last trade show or conference? Click below to find out for free!

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